Most organizations are doing meaningful work, but can't clearly prove or explain their impact

The Evidence Ecology™ helps organizations design clear, ethical, and usable evidence so decisions, funding, and storytelling actually reflect reality.

What Goes Wrong

Programs are doing "a lot," but success isn't clearly defined

Funders ask for outcomes that don't match reality

Data is collected but not used

Systems don't reflect how work actually happens

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The Evidence Ecology™

A practical framework for designing the conditions that enables organizations to learn, adapt, and prove impact over time.

The Evidence Ecology™ is a structured approach to impact design that helps mission-driven organizations move from intention to execution — and from activity to evidence.

Rather than treating strategy, data, systems, and storytelling as separate efforts, the Evidence Ecology™ aligns them into one cohesive model that makes progress visible, learning actionable, and impact expressible.

Clarity. Infrastructure. Learning. Impact.

Impact doesn't happen all at once.

It's built through connected steps.

The Evidence Ecology™ Domains

Evidence Foundation

Clarity Before Data

Evidence Foundation establishes a shared understanding of what success actually means. This is where organizations define their purpose, outcomes, and assumptions before measurement begins.

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Evidence Infrastructure

Designing How The Work Happens

Evidence Infrastructure translates clarity into systems, workflows and processes that makes progress visible. This is where organizations design how information is collected, tracked and connected across teams.

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Evidence Expression

Turning Learning into Credibility

Evidence Expression focuses on what's been buillt to learn, adapt, and communcate impact. This is where organizations can finally tell clear stories, demonstrate progress, and strengthen trust with funders and partners.

Together, these three domains ensure that impact is not just claimed - it is designed, supported, and demonstrated over time.

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Why the Evidence Ecology™

Now more than ever, organizations are being asked to perform, learn, adapt, and prove progress at the same time - often without systems designed to support that complexity.

Most organizations don’t struggle because they lack data.
They struggle because their work was never designed to produce evidence.

The Evidence Ecology™ ensures that:

Strategy informs systems
Systems support learning
Learning strengthens impact

Market Pressure

Funders, partners, and donors no longer accept activity counts alone. They expect clarity on what changed, why it worked, and how learning informs future decisions. The Evidence Ecology™ helps organizations define success on their own terms and communicate progress with credibility.

Mission Pressure

As organizations expand, add programs, or respond to new needs, alignment becomes harder. People are working hard, but not always towards the same definitions of success. The Evidence Ecology™ keeps purpose, programs, and outcomes aligned — even as strategies evolve.

Management Pressure

Hiring, budgeting, partnerships, and strategy decisions are often made without evidence that shows what's actually working - not because leaders don't care, but because systems weren't designed to produce learning. The Evidence Ecology™ turns learning into a leadership tool, not a reporting burden.

Start with an Evidence Landscape Review

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